Digital revolution - this is the shift from mechanical technology into digital technology,

The impact:

• In production the revolution has led to use of robotics and digital control centers
• Both the public and private sector now use digital way to store data
• Communication has changed through the use of email
• The use of the internet allows businesses to gather information a lot quicker and cheaper

Opportunities:

• Cost savings as information is more easily accessed
• Market research can be carried out a large scale easier
• Feedback from customers can be accessed more easily.
• Access to much wider markets
• More employment opportunities in new technology markets

Threats:

• Businesses have to keep up in order to stay competitive which could be costly
• Increased access to information gives customers more options
• Any bad publicity will travel a lot quicker
• Large sums of money needs to be spent to protect the new systems
• Loss of jobs in certain sectors