Emerging Market - developing countries that are achieving rapid growth and industrialisation and are quickly turning into a developed economy. Examples are; Brazil, China, India

Businesses Opportunities:

• New markets with higher disposable income
• Opportunity to move production into new markets to reduce costs
• Investment opportunities infrastructure and production

Business Threats:

• Lower labour costs and ability to produce cheaper than in developed countries
• Fewer exports from developed economies as emerging economies can produce them
• Greater independence for emerging economies.