Monopoly - a market controlled by a single business, has to have 25% or more to classify as controlled.

Market Dominance - is a measure of the strength of a business and its products relative to the competition.

Dominance can be achieved through:

• Being aware of customer needs and meeting them
• Selling more to existing customers
• Finding out why ‘old’ customers no longer use your product
• Having a clear marketing plan
• Using effective marketing techniques

When a company becomes dominant it may be investigated by the Competition and Markets Authority (CMA).