Market Analysis - when a business works out whether a market is worth trying to enter.
Market growth may be affected by any of the following factors :
- The nature of the product
- Changes in fashion and tastes
- Population changes
Formulas for analysing Markets:
Market sharesales value or volume for the businesssales value or volume for the whole market × 100
Market Growthincrease(or decrease) in total sales by value or volumeOriginal sales value or volume × 100